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May 8, 2011

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If you’re planning to use Facebook to promote your business, you’re making  wise decision. The way social networking sites are expanding, there’s no reason why your business shouldn’t reap the benefits of this trend. You have to realize the importance of using Facebook effectively with your business to get the best return on your time investment.

Make Your Own Fan Page: It’s amazing how many businesses struggle on Facebook with making connections–without actually making a fan page for themselves! It is very important that you embrace the significance of creating your own Facebook fan page because it will give you a lot more than you can get from a regular profile. Fan pages don’t have a limit in terms of how many people can fan you and, in addition to that, you are given detailed statistics on fans respond to your updates and this helps to show you what kind of return you get for the time you spend there. It’s important to put forth a real effort to build your fan page after you’ve created it. It will take some time before you start gathering () fans, but eventually it will be

all worth it.

When you interact with your friends on Facebook, one thing you should never do is treat them like a mailing list and try to sell them products directly. What you want to do is motivate people to visit your blog or website. A good idea is to direct your traffic to a presell page, rather than your sales letter. The key is to always treat your friends on social network in a friendly way, not as people you’re trying to sell to. You’ll get more leverage out of Facebook if you don’t try to sell directly. Let others know about the product you want them to check out or the site you want them to visit, but do it in a friendly way.

Take Advantage of Vanity URLs -Facebook allows you to create a vanity url that contains the keyword of your choice. This is a way to get your keyword ranked highly in the search engines by having it in your url. Your Facebook page will also be easier to promote this way, as the url will tell people right away what its topic is. So make effective use of the vanity url to get () the best results as it helps you create your own brand.

Have

Fun: Above all, you should enjoy what you?re doing. When you use Facebook to build your business not only do you need to dedicate yourself to the task but you need to find a way to make it fun for yourself. If you take this on as just another irritating work day task, then that is exactly what it will end up being for you. Be passionate about things and try to look at Facebook as a totally new method of doing business. There are quite literally hundreds of methods available when it comes to using Facebook for your business but don’t try to take all of them on or you won’t enjoy any of them.

There are many ways to use Facebook to gain new prospects and serve your current ones, and the tactics we’ve discussed here are some of the best. Out of all the online marketing strategies you can implement, none is more effective and responsive than Facebook. When you learn how to use Facebook to your best advantage, you’ll be gaining new potential customers all the time, as well as () publicizing your brand.

In other news:

Facebook sued for ‘child marketing’

A US dad is suing Facebook for not getting permission from parents before children ‘Like’ brands.

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Is Facebook Marketing Behind Macy’s Online Sales Jump?

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The Power of Facebook for Small Businesses

If you’re a small business owner and you aren’t using Facebook to promote your company, you are ignoring a powerful and inexpensive marketing tool.

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